One of the most important components in choosing a manufacturer or supplier for you business needs is know who is behind the lines of the manufacturing and what kind of people they are. You want to know that you’re getting a great product for your money, and in order to feel secure in that, you want to know that the manufacturer or supplier is experienced and educated, as well as someone who is going to be there for his or her client.
Below is the business profile of none other than Nadav Razon, CEO of Solara Adjustable Patio Cover LLC.
Nadav Razon, CEO/Owner Solara Adjustable Patio Cover LLC
602 N. 24th Street
Phoenix, AZ 85008
Nature of Business:
Manufacturer of “smart” Shading systems
How long have you been in this business?
I started as a hands-on worker in Israel 9 years ago. I worked my way up to becoming the export manager (exporting to Europe, Japan, Caribbean), and 5 years ago I started the first exclusive franchise of Solara in the US.
What inspired you to begin your business?
First of all, it is a challenge to start something completely new in a land far from home. It involves learning the culture and the languages. Second, it is like watching and raising a child from its first steps to adulthood. I enjoy creating something from nothing, and watching it grow into something extraordinary.
I was a Sergeant of the Red Beret Paratroopers (in Israel), where I developed my core values and perseverance. I learned how to command people in pressure situations. I owned and managed a discotheque for teenagers in Ein Vered, Israel. It was a new concept in Israel at the time. I learned how to make the kids happy and keep their parents relaxed knowing that their children were in a safe and fun environment. I was a day trader for a company in Atlanta, GA. There, I learned about working by myself and showing fast, yet accurate results, and drawing self-limitations. Then, I was a Project Manager for a local magazine in Tel Aviv, Israel. It was considered one of the most intellectual magazines. I opened the idea of including politics, arts, and culture into the magazine. After that, I was the Manager of a production company that specialized in spiritual events and produced one of the largest spiritual festivals in Israel. We even started an event for kids. Then I started with Solara.
What are your greatest accomplishments?
Personally, it is meeting my wife, bringing her to the US from Israel, and building a family here in the United States. Professionally, to see happy customers and to know that our product affects their lives in a positive way.
What advice do you have to offer other professionals?
Never give up. Keep your professional and personal lives separate. Relax, tomorrow is a new day, and the sun will rise again.
What obstacles have you overcome in your professional life?
To open a company in a foreign country, every day I encounter new obstacles, from learning new languages to business culture and legal infrastructure. It is also difficult to be on the opposite side of the globe from your family and friends.
How do you contribute to the local community, either personally or through your business?
Our patio covers are eco-friendly, they lower dependence on electricity , preserve sunlight, and are made from recycled aluminum. That is how we help globally through our business. Personally, I volunteer in local Jewish/Israeli events.
What role does Judaism play in your professional life?
Being Israeli, Judaism is natural for me. I have never worked on a Saturday. Jewish values are present everyday in our corporate culture. Our corporate ethics decree is to work honestly, work hard and responsible, and we use greetings such as “Chag Sameach” and “Shabbat Shalom”
I work with Chabad of ASU, and I am helping to establish a new organization whose goal is to bring Israeli culture to Phoenix.
City of residence: Phoenix, Arizona
Spouse: Shira, Attorney
Children: 2 a boy 2 years old, a girl 11 months.